Portfolio: Real Results for Real Businesses
Based in Kingston, New York, I work with businesses across the U.S., Canada, and the U.K. on custom websites, advanced functionality, integrations, and business systems that deliver measurable results.
Many of these projects start as “website” requests, but the real need is deeper: custom workflows, portals, dashboards, member areas, API connections, or business-specific functionality. Here’s a closer look at the kinds of problems I solve and the systems I build.
Find The Closest Fit
If you see a project type that feels familiar, use it to start the conversation.
BrightTally Shows the Kind of AI-Assisted Experience I Can Help Build
BrightTally is a strong example of practical AI-assisted product direction. It reflects how I can help businesses add Smart Drafting, Assisted Revisions, and Workflow Automation to custom websites, applications, and internal tools.
Challenge
Users often know what they want to create, but still need help getting started, improving clarity, and finishing setup without friction.
Solution
Add AI-assisted product features that draft a strong first pass, suggest better wording, and automate parts of the workflow while keeping the experience clean and practical.
Impact
Faster setup, less user hesitation, better-quality inputs, and more useful business tools for both customers and internal teams.
Remote Inspection Platform
Insurance Technology
Challenge
When COVID-19 disrupted on-site inspections, a SaaS vendor for insurance companies needed a fast and effective remote solution to keep business running.
Solution
Developed a custom remote meeting platform enabling seamless video, audio, and chat capabilities. Inspectors could remotely control cameras to capture critical risk assessment images.
Impact
Maintained 100% operational continuity during challenging times, creating a competitive advantage in the market.
Key Metrics
Lending Application System
Financial Technology
Challenge
A prominent online lending company needed a flexible solution for processing multi-step loan applications with cosigners and document uploads.
Solution
Developed custom WordPress plugin and theme with integrated React applications for dynamic form processing, supporting complex workflows and secure document uploads.
Impact
Streamlined loan processing for small businesses, enabling faster approvals and increased client satisfaction with ongoing maintenance.
Key Metrics
Publishing Platform
Media & Content
Challenge
A publisher needed an all-in-one solution to manage print and digital content, monetize articles, and support small local newspapers.
Solution
Built a robust platform with subscription management, pay-per-article functionality, and WordPress integration for smaller newspapers to syndicate content.
Impact
Generated real revenue for publishers and small newspapers, providing vital income for writers and journalists.
Key Metrics
Advertising Platform
Ad Technology
Challenge
A small company struggled with failed projects and needed a reliable solution to support ad network owners and content creators.
Solution
Developed a robust platform enabling ad network owners to monetize assets and content providers to create ads seamlessly with targeted placement capabilities.
Impact
Provided revenue generation for network owners and accessible ad creation for content providers, opening new career opportunities.
Key Metrics
GoBrightCart Shows How I Can Build Selling Tools Without the Weight of a Full Store Build
GoBrightCart is a lightweight ecommerce platform built for businesses that need to start selling quickly without getting buried in a complicated storefront setup first. It supports physical products, digital downloads, subscriptions, and services while keeping setup focused on selling instead of theme work.
It can start as a simple hosted storefront for a business without a site yet, or it can embed checkout into WordPress, landing pages, and existing websites when the business already has a web presence.
Best fit if you need:
- selling tools without building a full ecommerce site first
- embedded checkout on an existing website or landing page
- a custom storefront experience for products, services, or subscriptions
- lighter-weight commerce tied into a broader custom website or platform
Challenge
Many businesses need to sell quickly, but a full ecommerce website can be too heavy, slow to launch, or mismatched for what they actually offer.
Solution
Build a focused commerce tool with hosted storefront options, embedded checkout, and a cleaner path to selling products, downloads, subscriptions, or services.
Outcome
Faster launch, less setup friction, and a better path for businesses that need commerce functionality without turning the whole project into a large store build.
Trusted by Business Leaders
Long-term partnerships built on reliability, expertise, and results
"Michael has worked closely with me since 2012 on a large variety of projects from complex website builds to migrations and fixes that we could not figure out. He's considered part of our team and interacts regularly with everyone from maintenance and support staff, to development and SEO."
Pete Perry
Business Coach, Digital Agency Field
thatpeteperry.com
"I call him my 'super developer' — the guy I know I can call when I'm dealing with any complex coding or server migration stuff. Now I can say YES with confidence when clients ask for a custom feature on their website."
Jennie Lakenan
Web Designer for Coaches
jennielakenan.com
Need a custom website, advanced integration, or workflow like this? Start your project.
More Success Stories
Here are additional examples of the diverse custom solutions I've built for clients across various industries.
CRM Automation
Travel Industry
Challenge
Travel agency needed seamless integration between WordPress/MemberPress, HubSpot CRM, and ClientEase to eliminate manual data updates.
Solution
Developed custom WordPress plugin automating communication between all three systems with real-time data synchronization.
Impact
Saved significant time, reduced errors, and enabled focus on serving partner agencies efficiently.
Key Metrics
Media Upload System
Insurance Technology
Challenge
Insurance inspectors faced data loss, inefficiencies, and privacy concerns with manual photo management.
Solution
Built mobile app enabling image/video capture, annotation, and secure upload with privacy protection.
Impact
Improved efficiency, reduced data loss, and enhanced privacy for field inspectors.
Key Metrics
Bus Transport System
Education & Transportation
Challenge
NYC metro parents needed seamless payment system for private school bus transportation with contract and student data management.
Solution
Rebuilt outdated system with scalable platform integrating payment processing, contract management, and user-friendly interfaces.
Impact
Improved efficiency for bus companies and parents, enabling automatic payments and better data management for thousands of families.
Key Metrics
Museum Data Integration
Cultural Institution
Challenge
Museum needed to synchronize data from custom cataloging software to streamline operations for major opening event.
Solution
Developed custom WordPress plugin integrating with museum's external software via API for efficient catalog management.
Impact
Reduced manual data entry significantly, allowing museum to open on schedule and showcase collections seamlessly.
Key Metrics
More Client Success Stories
Long-term partnerships built on reliability, expertise, and exceptional service
"Michael is the best back-end developer I've ever worked with. He really knows his stuff, communicates really well and has always been able to figure out whatever I throw at him. He rocks!"
John Falke
Digital Marketing Specialist
Johnny Flash Productions
"I have been working with Michael for over 10 years. Michael is highly skilled and does outstanding work. He is always available to update my website or resolve any issues that may come up. A couple of years ago I attempted to bring up my website and it was down. It was Christmas day in the evening. I sent a note to Michael telling him the site was down. My expectation was that the problem would be resolved in a couple of days. Michael resolved the problem that evening. Now that is customer service. Michael is easy to work with and is second to none with his service."
Julius Jones
HAM Radio Specialist
w2ihy.com
If You Need More Than a Template, You’re in the Right Place
Whether you need a custom website, a web application, or a custom WordPress plugin, I can help you plan and build the right solution.
Free consultation • No obligation • A rough outline is enough